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Fresca Natural Story

My Story- Elda Kingston

Elda Kingston - Founder of Fresca Natural

Elda Kingston leading the way in natural deodorants

Leading the Fresca Natural Team is Elda Kingston, Founder of Fresca Natural and mother of two. Thinking about the chemicals in all the products she used, she was alarmed to discover the affects that it can have on health and well-being. She says if you can’t eat it, don’t apply it to your skin. Here is her story…

Cancer and Chemicals

After losing family and a close friend to cancer, I started to think about the chemicals in all the products I used. What came to mind was my deodorant. Having suffered from sensitive underarms since I was a child and being a heavy sweater, I wanted an alternative deodorant without the aluminium and chemicals. After testing, trying and throwing so much of my time and money in the bin (because nothing worked for me) I wanted to try it for myself. I couldn’t find anything in the shops that worked for me.

Traditional Remedies

Consequently, I got busy researching traditional remedies for odour using natural ingredients from my pantry. Further reading about the effects of cancer on the body alarmed me. The reports by numerous well known medical experts about the serious long term side effects of aluminium and their advice to “switch to natural” made me feel anxious. If I was using traditional products, there would be others that did too.

On a scorching hot 42 degrees Celsius day in Perth, Western Australia, my daughter came up to me and said. ”Mummy, you smell like a flower!”

“I did the armpit selfie-sniff test and I couldn’t believe it!” I didn’t smell! No pong!  I created a natural formula that worked for me and didn’t irritate my skin.  I asked my husband to try it and it worked for him. My friends were also my human testers and their feedback was also incredible. They couldn’t believe that it worked! This was the beginning. I am now, nearly 8 years later still doing what I love and knowing that I am helping people one arm pit at a time.

Unique essential oil blends

My European background has helped me understand the importance of plants. I have researched for thousands of hours about the benefits of essential oils on the body. Every thing that you put on your skin goes into your body. So I am very comforted to be able to share the beautiful fragrances that I have developed. Each fragrance has differing benefits. For example, any citrus fragrance helps you feel alive and helps to over come anxiety. Lavender has been used for thousands of years to balance and calm nerves. Sandalwood has been used to fight bacteria and Ylang Ylang to sooth the highs and lows that come around. I really feel that plants are in my blood from the history of my Croatian and Italian family who lived off the land for generations. I can feel energy when I hold my essential oils.

My passion

My passion is to continue to provide quality natural products that help your body. No chemicals or synthetic anything. I live by this value. I use my own products and I am happy to have my family and friends using my products. Giving people a healthy choice is a very important part of my work. I love it.

I still hand make all my deodorants and skin oil products.  “You only get one body in this lifetime. You need to look after it, nurture it and love it as best you can.”

The Fresca Natural Team

  • Elda Kingston, Founder, constant researcher and formulator. Obsessed with plants and their healing properties.
  • Danica Panozzo,  looks after quality control, brings new jokes every week and keeps us on our toes!
  • Sharon Edwards, all rounder- can’t do with out her and she’s Scottish!
  • Andrew Offer, IT consultant. (Only guy in the office!)


This year we have been awarded a finalist in the skin care category for facial serums in the Australian Non Toxic Awards for our 21 Oils Hydraskin Elixir.

Fresca Natural was the Winner of the 2012 Nature and Health Beauty Awards for best aluminium free deodorant and certified against animal testing with Choose Cruelty Free (Australia), her products are the natural choice for body care products for anyone wanting to feel safe, assured and chemical free.

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